Why this business was started
The idea of the store is contained in the domain name itself – clothing with funny pictures and inscriptions. There can be memes and aphorisms, as well as humorous pictures and just funny stories. In total, now the store has a selection of 50 designs of prints. It is possible to further develop the Funny Apparel Shop in the selected concept, or you can add designs and other topics, the name of the shop allows this.
The store has a uniform style and the logo is used in the sections and collections design. The apps necessary for the store to work are enabled. The store works under the Print-On-Demand scheme, which has proven its simplicity and efficiency. Printful is used as a service provider.
Accounts of Google Analytics, Google Ads, and Google Merchant are connected to the Funny Apparel Shop, and a pre-configured ad campaign for Google Shopping can be used.
What's involved in running this business
• Advertising on Facebook and Instagram (we have several suitable strategies for finding and creating selling posts and videos)
• Advertising in Goggle (the store is pre-configured to run ads in Goggle Shopping)
How to grow this business
We strongly recommend starting an advertising campaign on Facebook, Instagram, and Google. To launch it and receive the first orders, you need a very small amount of money. After you launch your first advertising campaign and understand which ads and videos are best for you (they have an impact on your target audience), you can focus your advertising budget on them. In this way, you can reach a four-digit net income in the first two months.
The strategy is also to look for popular print designs ideas, follow trends, order original stories for prints on clothes from designers, post them in the Funny Apparel Store, and use them to launch advertising campaigns in Facebook Ads.
Skills to have
The store owner should have basic skills in launching ads on Facebook, Instagram, and Google, be able to evaluate the data from Facebook Pixel and Google Analytics to make the correct settings, and always come out ahead.