Each day, Coverless readers will receive the first few pages of "mystery" book chosen just for them. The idea riffs off the "don't judge a book by it's cover" saying, in that until the reader has rated the first few pages of the book, they won't see a title, author, genre or anything else about the book. Once they have rated it, they can "like", "share" or "buy" the book from the iTunes or Amazon stores. Based on their previous ratings, they will receive another book tomorrow.