AltcoinATH – Invest in Innovation
An SEO-optimized, crypto-themed store with 138 unique print-on-demand products.
AltcoinATH (Altcoin All Time High) is a San Francisco streetwear company celebrating alternative lifestyle, innovative technology and community values.
We sell custom print-on-demand products (powered by a Printful integration with WooCommerce) designed around specific altcoin cryptocurrencies, crypto slang terms, and other blockchain inspired visions from the founder. All designs were commissioned by freelance creators, primarily through a partnership with a single designer.
The website is built and customized from a high-end purchased WordPress theme by an SEO expert. The site accepts various cryptocurrencies as payment (as well as traditional methods) through the MyCryptoCheckout plugin, where the digital currencies are automatically converted into the USDT stablecoin via the Binance exchange - this is setup to prevent risk in converting to dollars at a later date due to potential volatility. Crypto payments can be easily deactivated, though this offering provides a unique differentiator to other eCommerce websites as many investors have coins stashed away that they wish to use in some way.
Besides selling specially designed products, there is also a page dedicated to partnering with artists in the crypto space. This enables artists to upload their work to the website for a mutual relationship where the owner of AltcoinATH can create new products for sale using the art, and in return provide the artist with free brand visibility (see the promotion page of this partner) or a percentage of the sales of these new products - depending on what deal you'd like to make with them. This helps to generate new products for free with crowdsourcing.
This site has a lot of potential as it really just needs some social media presence and marketing to get sales. Everything is configured correctly with care as I have spent over 300 hours building the site, configuring all of the tools and plugins, establishing the theme of the brand, commissioning designs and creating products on Printful, connecting analytics/marketing tools, and more.
THIS PROJECT IS BUILT USING
<p>Built with the Haaken WordPress theme so there are many included templates, widgets, icons etc that can be used to create beautiful new website pages. Elementor is the drag and drop front end builder for web pages which provides all the tools needed to create a visually aesthetic site.</p><p><br></p><p>I hired people on Fiverr to create logos, images and product designs, but all of the products were put together by me on Printful, then synced to Woocommerce. I also setup Google Merchant Center which allows the products to be shown in organic and paid Google Shopping listings on Google search results pages.</p><p><br></p><p>There is a resale certificate setup on Printful so you can legally collect sales tax in the state of California, other states Printful pays the tax and the cost is passed on to AltcoinATH. When a sale is made, Printful automatically charges us, fulfills the order and ships it - the payment from the customer is sent to Woocommerce and profit is distributed to you from there.</p><p><br></p><p>There is a Mailchimp account setup to field all leads on the contact us and "sell your art" forms on the website. There are automated response emails sent when forms are filled. New leads can be segmented for email marketing lists.</p><p><br></p><p>There are very few competitors selling custom designs around specific altcoins. Many businesses are capitalizing on the popularity of Bitcoin, but there are thousands of other cryptocurrencies that do not have merch for sale anywhere on the internet. AltcoinATH's products fulfill this void with creative spins on various coins and crypto-themes - and we're one of the only websites on the internet that accepts crypto as payment for products.</p>
PROJECT STATUS
Average $ revenue per month
not provided
<p>About 1.2k organic impressions last month. The site is SEO optimized around specific altcoin names, as well as terms such as "crypto slang" and "altcoin shirts". I've never run paid ads or really worked on the social media accounts at all, hence low traffic. This site really just needs some marketing and social media activity to grow, but I am too busy to put in the time required to advertise.</p>
ITEMS BEING SOLD
domain
design
twitter
email
data
<p>Printful account. GoogleMyBusiness. Google Analytics. WordPress site. Google Sheet containing product info. LLC in California (if wanted). Design notes. Instagram account. </p>
THIS PROJECT IS LISTED IN
Bitcoin
Consumer Goods
Crowdsourcing
Custom Retail
E-Commerce
