Platform Performance:

• Open Rates: The percentage of recipients who open your emails.
• Click-Through Rates (CTR): Measures how many people clicked on links in your emails.
• Conversion Rates: Tracks how many recipients took the desired action (like making a purchase or signing up).
• Bounce Rates: Measures the number of emails that were not delivered successfully.

Customer Engagement:

• Engagement Score: A composite metric that measures how actively your subscribers interact with your content (open rates, clicks, forwards, and replies).
• Email Frequency: Tracks how often emails are sent and how recipients respond to different sending frequencies.
• Unsubscribe Rate: The percentage of subscribers who opt-out after receiving an email.

Email Deliverability:

• Inbox Placement Rate: The percentage of emails that reach the inbox versus the spam folder.
• Spam Complaint Rate: Tracks how often recipients mark emails as spam.

User Growth and Retention:

• Subscriber Growth Rate: Measures the increase in your email list over time.
• Subscriber Churn Rate: The rate at which subscribers unsubscribe from your list.

Email Campaign ROI:

• Revenue per Email: Measures how much revenue is generated from each email sent.
• Return on Investment (ROI): A calculation to determine the overall profit made from email campaigns relative to their cost.

A/B Testing Results:

• Test Variant Performance: Analyze which subject lines, email designs, or CTAs (calls-to-action) perform better among different groups of recipients.

Customer Feedback & Satisfaction:

• Net Promoter Score (NPS): Measures the likelihood of customers recommending the platform or service.
• Customer Satisfaction Rate: Based on surveys, determines how satisfied users are with the email marketing tools or services they used.

Industry Benchmarks:

• Benchmark Comparison: Compare key metrics (like open rates and CTRs) to industry standards for email marketing, helping businesses assess their performance against others in their sector.