Let’s call a spade a spade: SEO and content tasks can feel like monotonous work after a while. Audit, research, recommend, execute, optimize—rinse and repeat. All that manual effort? It makes me want to scream sometimes.

But what if there was a way to automate those tedious workflows with LLMs? Imagine freeing up time to focus on the fun stuff that truly moves the needle.

In this blog, I’ll provide practical tips, tools, and workflows for using LLMs to transform your SEO and content processes.

LLMs are the biggest innovation in search since Google

When I first started experimenting with Large Language Models (LLMs), it became clear that these tools were a seismic shift for SEO. LLMs represent the most significant innovation in search since Google became a household name. 

They’ve reshaped how we approach search engine optimization and unlocked new possibilities for content creation, data analysis, and strategy execution.

A key turning point came when Google openly embraced AI content—as long as it was high-quality, original, and helpful. Suddenly, marketers could lean into automation without fearing a penalty if they adhered to quality guidelines.