Blip Billboards is redefining outdoor advertising by giving businesses of all sizes the power to run digital billboard ads—quickly, affordably, and without long-term commitments. Through its self-serve platform, users can create and launch campaigns across thousands of high-traffic billboards throughout the United States, with budgets starting as low as $10 per day.
Designed with flexibility in mind, Blip allows advertisers to choose specific billboard locations, schedule when ads appear, and adjust spending in real time. You only pay when your ad is displayed, thanks to a dynamic bidding system that updates every 10 minutes to help you stay competitive.
The platform eliminates traditional barriers like high minimum spends, slow campaign launches, and complex processes. Most ads are approved within 1–3 days, and the intuitive dashboard guides users step-by-step through ad creation, offering tips, tutorials, and design best practices.
Whether you're a local business targeting your neighborhood or a national brand running a broad campaign, Blip provides powerful analytics to monitor and optimize performance. With Blip Billboards, outdoor advertising becomes smart, accessible, and fully in your control.
📊 Other Useful Metrics:
- CPM (Cost per Thousand Impressions):
- Helps compare cost-effectiveness of different locations.
- Ad Display Frequency:
- Number of times your ad is shown per day/hour/location.
- Time-of-Day Performance:
- Insights into how your ad performs during different times (morning vs. evening rush).
- Day-of-Week Performance:
- Breakdown of impressions and engagement by weekdays/weekends.
- Device Proximity / Mobile Data (where available):
- Estimated reach based on anonymized mobile data around billboards.
- Audience Demographics (Estimated):
- Age, income, or interest profiles derived from third-party data.
- Geo Heatmaps:
- Visual maps showing impression density across regions.
- Reach vs. Frequency Ratio:
- How many unique people see your ad vs. how often they see it.
- Budget Efficiency:
- Metrics showing cost per location, time slot, or impression to guide optimization.
- Engagement Lift (when integrated with QR codes or URLs):
- Track increases in site visits, scans, or interactions during campaign periods.
