LIT was inspired by a college visit I had a couple of years ago. I was at a party, that felt like it was in the middle of nowhere, that didn't really have an address. I was asking around but obviously people were intoxicated (including myself) that made it a very difficult task. I was trying to get some more of my friends to the party but didn't know where I was.
LIT solves that problem for college students and party-goers by pinpointing your exact location and allowing you to send it out to your friends with the push of a button. Really simple concept, much like SnapChat in it's origins that simply solves a millinial problem with the aid of technology.